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Welcome to the Proud Plastics site, an intermediary for sharing ideas and experiences on the design and application of plastics.

Proud Plastics is a project of MAX strategy by design in the Netherlands . The project is aiming at enriching the aesthetic quality of plastics in order to contribute to product life span extension. The project was an initiative the Eternally Yours Foundation. For 10 years, Eternally Yours gathered and disseminated knowledge about ways to extend cultural life time extension. As of January 2005 the foundation no longer exist. Proud Plastics is continued by Liesbeth Bonekamp former chairman of Eternally Yours and partner in MAX.




Proud Plastics and the Dutch distributor Interior Tools are joining forces in setting up new experiments and developing new products fitting within the inherited principles of the Eternally Yours Foundation. First results are in a chair, water/wine cooler, lighting and a coat hook.